Saturday, September 15, 2012

ASTD Webcasts Reach Nearly 50,000 Registrants Annually


ASTD (American Society for Training & Development) is the world's largest association dedicated to workplace learning and development professionals.

Webvent produces over 80 webcasts a year for ASTD.  Roughly half of these have over 200 attendees, with occasional audiences of up to 1000 people – all interested in expanding their knowledge of emerging learning technologies, making business decisions based on best practices, pursuing the Certified Professional in Learning and Performance (CPLP) credential, or simply expanding their professional network in learning and development.

“Producing webcasts for multiple departments or communities of practice can be challenging.  Many people are involved in managing the relationship with the presenters, managing the events calendar, scheduling / hosting / moderating the webcasts, finding the right sponsors, etc.  Webvent uniquely offers ASTD a central application from which they can manage these processes as a team”, says Rick Borry, President of Webvent, Inc.

“To ASTD the real value is not just that we don’t have to worry about producing these webcasts, it also drives traffic to our Buyers Guide and our Store, which has become much more valuable for our sponsors and audiences”, says Brandon Finlen, Director of Marketing ASTD.

ASTD proves that many topics currently delivered as white papers, reports, or books become much more interesting when strengthened by a webcast delivered by the writer.  The huge number of attendees is clear evidence of that.  Visit webcasts.astd.org to see the ASTD site on Webvent.

For more information about Webvent and how we can help streamline your webcast calendar, please visit www.webvent.tv and Contact Us.